Roryisms

Rory Sutherland has given, by one count, the same talk about a hundred and twenty times. These are the bits that survived: 468 ideas, each told once, with every occasion he told it listed underneath like a criminal record.

Twelve drawers

Twelve drawers. Pricing and trust are the fullest, which will surprise nobody who has sat through the Red Bull story.

A confession about repetition

A confession about repetition, made on his behalf.

Which drawer he opens most

Click a bar and the machine only dispenses from that drawer.

How many times each idea gets told

A great many ideas told two or three times, and one told forty-one times. In his defence, it works.

New ideas against talks, by year

Talks per year against ideas making their first appearance. An economist would call the recent figures a productivity collapse. He would call it a brand.

How much of a talk you had already heard

How much of each talk the audience had already heard, on average. The trend is in one direction, and so is the fee.

The twenty he cannot stop telling

The twenty most-told, from first outing to the latest. Several are older than Instagram, and in better shape.

The inventory

The full inventory, for people who prefer reading to gambling.

Source talks

120 transcripts, 2934 citations. Show the table
DateTalkChannelMinIdeasViews
2009-10-14Life lessons from an ad man | Rory SutherlandTED1913501,945
2010-06-09Rory Sutherland: Sweat the small stuffTED1610379,607
2010-10-22TEDxNewSt - Rory Sutherland - What is Value?TEDx Talks2513155,097
2011-11-04TEDxWWF - Rory Sutherland: The New Sweet Spot - And How to Find ItTEDx Talks2817412,404
2012-05-04Rory Sutherland: Perspective is everythingTED18161,844,138
2012-09-22Rory Sutherland | Whoever owns the data owns the conversation | APG Noisy ThinkingAPG - The Home for Planners and Strategists451822,202
2012-12-07TEDxAmsterdam 2012 Rory Sutherland - The Next Revolution Will Be Psychological, Not TechnologicalTEDx Talks2518107,165
2013-04-02The Lost Genius of Irrationality: Rory Sutherland at TEDxOxfordTEDx Talks35121,326,198
2013-05-24Nassim Nicholas Taleb (and Rory Sutherland) - Nudgestock 24 May 2013Flying1fatman41112,710
2014-06-11Rory Sutherland & Friends - The Big Issues Of The Day! | Nudgestock 2014Nudgestock267647
2014-06-11Rory Sutherland - Dare To Be Trivial | Nudgestock 2014Nudgestock952,370
2014-09-22Rory Sutherland on “Clouds and Clocks” & Behavioural Economics | NABS TalkNABS1056335,271
2015-09-14PRI in Person 2015 - Day 3: Keynote Rory SutherlandPRI48337,595
2016-06-15Rory Sutherland | Nudgestock 2016Nudgestock20165,776
2017-02-23Rory Sutherland - Behavioural Economics, Humans and AdvertisingThinking Digital Conference4328258,293
2017-03-23Innovation | Rory Sutherland | TEDxBrightonTEDx Talks2411182,565
2017-06-21Rory Sutherland - Innervation | Nudgestock 2017Nudgestock16156,224
2017-07-09Spark.me 2017 - Rory Sutherland - 'The Science of Knowing What Economists Are Wrong About'SparkMe Conference854739,363
2017-09-05BE GOOD AT TWO THINGS feat. Rory Sutherland: Vice-Chairman of Ogilvy UK | Every London OfficeOne One One105490,165
2017-10-13My Advertising Is so Efficient It No Longer WorksFLETCHERWILSON6545384,400
2018-05-01Daniel Kahneman Talks Behavioral Economics - With Rory SutherlandNudgestock67102,168
2018-06-13Rory Sutherland | Nudgestock 2018Nudgestock312416,325
2018-07-19unbound London 2018: Behavioural Economics, Innovation and Beyond with Rory SutherlandUnbound393385,519
2018-10-02Hacking The Unconscious | Rory SutherlandWeatherbys Private Bank3328227,835
2018-10-31The psychology of digital marketing. Rory Sutherland, OgilvyGDS Group8857868,723
2019-04-17Rory Sutherland SprintAd-dagen 18 mars 2019SprintAd - TV865644,558
2019-06-19Rory Sutherland | Nudgestock 2019Nudgestock252216,010
2019-08-18RORY SUTHERLAND - ALCHEMY: The Surprising Power of Ideas That Don't Make Sense - Part 1/2 | LRLondon Real461464,141
2019-11-11Rory Sutherland on Alchemy 11/11/2019EconTalk84458,441
2020-01-31Rory Sutherland's full speech @ Creativity4Better 2019 ConferenceIAA Romania423420,139
2020-05-11Episode 32 with RORY SUTHERLAND: The Alchemist's Mix of Behavioral ScienceNick Hobson, The Behaviorist4816490
2020-05-21Rory Sutherland from Ogilvy: Use Behavioural Science To Give Your Startup The EdgeLambros Photios102476,569
2020-05-31Placebos and Behaviour Change, Rory SutherlandThe Weekend University11763110,836
2020-06-12Rory Sutherland - It's Behavioural Science, But I Like It | Nudgestock 2020 KeynoteNudgestock231320,382
2020-08-04Rory Sutherland Presents Behavioural Science for B2BJennifer Shaw-Sweet241811,012
2020-10-19Talking with RORY SUTHERLAND on EVOLUTION, ERGODICITY and BEHAVIORAL SCIENCE! (EYE OPENING)Pete Judo24161,628
2021-04-13Rory Sutherland, Mike Hughes & Ella Jenkins - 'The Annual 2020' | Ogilvy ConsultingNudgestock199895
2021-05-19Why Great Marketers Run into the Fire with Rory SutherlandDan from Sales Schema6617907
2021-06-09Rory Sutherland | Nudgestock and 200,000 years of BSReaction61203,455
2021-06-25Rory Sutherland - Is everything BS? | Nudgestock 2021Nudgestock23158,973
2021-10-01Mark Read & Rory Sutherland, The Subway Line vs the High Line | Nudgestock 2021Nudgestock106624
2021-10-01Dan Ariely & Rory Sutherland, If I Were You… | Nudgestock 2021Nudgestock2434,523
2021-12-01Everything is a placebo: here’s why - Rory SutherlandCERTAMENTE272359,654
2022-04-26Rory Sutherland on the Magic of Original ThinkingTravelport3736514,145
2022-06-08Rory Sutherland on Behavioural Science and Nudgestock42courses2411555
2022-08-01The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165The Diary Of A CEO98381,609,244
2022-11-28Billion dollar behaviours, Rory SutherlandNudgestock207311,087
2023-04-27Rory Sutherland at LS CXM 2023: The Behavioural Science of Loyalty, Recognition, and PersonalisationLoyalty Leaders Podcast754419,295
2023-07-17Nudgestock 2023 - It's time to embrace the mess - Rory SutherlandNudgestock3020141,099
2023-10-02Rory Sutherland: Why Following Logic is Dangerous For Challenger BrandsHUNGRY.1433464,322
2023-10-19E96: Rory Sutherland Addresses Biggest Problems In The World // #CommonSensePodCommon Sense1192458,502
2024-01-22How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)Chris Williamson13240609,448
2024-03-08The Art and Science of Influence w/ Rory Sutherland | The Brainy Business podcast ep 373The Brainy Business56202,559
2024-06-30“It’s the mistake EVERY business makes” Rory SutherlandNudge Podcast3111403,270
2024-07-16Rory Sutherland MasterclassMADFEST331966,424
2024-07-21Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024Nudgestock3121955,901
2024-07-21Georgia L. Anderson, Rory Sutherland, Stephan Pretorius and Antonis Kocheilas – AI | Nudgestock 2024Nudgestock2741,391
2024-07-29Why Logical Thinking is Illogical - Rory SutherlandAlex O'Connor10823757,891
2024-08-19Rory Sutherland Behavioural Economics for eCommerce Retail Re commerce 2024.Rory Sutherland 64374,905
2024-11-05The Hidden Psychology That Actually Makes People Buy - Rory SutherlandWe Have a Meeting Podcast9832384,477
2024-11-20Unlocking Creativity with Behavioural Science | Rory Sutherland's Game-Changing IdeasRory Sutherland 65163,168
2025-02-04Rory Sutherland - Why Business Is A CasinoJimmy's Jobs of the Future5821126,104
2025-02-14Exposing The BROKEN Property Market That's Designed to Make You Poor - Rory SutherlandRob Moore6716137,857
2025-02-17Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K)Chris Williamson12951573,127
2025-02-26RORY SUTHERLAND: INSIDE THE MIND OF A MARKETING GENIUSGreat Company with Jamie Laing6523100,647
2025-03-05Advertising and the Power of Behavioural Science (with Rory Sutherland)World's Greatest Business Thinkers Podcast66286,041
2025-03-12Why Has Advertising Become Political? - Rory SutherlandTriggernometry8018274,926
2025-03-27Alchemy in action: Tips for rejuvenating a brand - Rory SutherlandKantar494225,757
2025-04-10Rory Sutherland, How human behaviour regularly defies logic and supporting dataEPIC Insights for Product & Pricing Decisions8251158,797
2025-04-11RORY SUTHERLAND 'WHY BEING IN-BETWEEN JOBS IS A SUPERPOWER' - Live TalkMADFEST46289,514
2025-04-17Why You Keep Falling for Ads, Explained by Rory SutherlandCLIMB642995,222
2025-06-19Rory Sutherland on ComplianceHuman Risk6224986
2025-06-25Interview: Rory Sutherland, author of Alchemy, on why irrational ideas workThe Consumer Behavior Lab1466185,168
2025-07-01Rory Sutherland - Soft Power in a Hard World | Nudgestock 2025Nudgestock3418200,403
2025-07-18Rory Sutherland & Octopus Energy CEO Greg Jackson on Why the Energy Market Fails You | Live TalkMADFEST2976,204
2025-07-25“Here’s What I Think About Gary’s Economics” - Rory SutherlandChris Williamson134790,714
2025-07-28Rory Sutherland - Why Great Marketing Starts with Human Psychology | Live Talk With KlaviyoMADFEST231423,095
2025-07-30How Obsession with Data Kills Brands, Rory SutherlandFuture Commerce10410,511
2025-08-04Fixing Restaurants, Churchill & Nazi Propaganda, Nassim Taleb, & Wingstop - Rory SutherlandHUNGRY.1432867,723
2025-08-29Psychology Hacks of the World's Best Advertisers - Rory SutherlandChris Donnelly Podcast1294288,915
2025-09-08Rory Sutherland: Why The Dumbest Ideas Make the Most MoneyThe Pocket with Chris Griffin1194061,088
2025-09-16Rory Sutherland: Why Logic Is Killing Your BusinessJimmy's Jobs of the Future6528116,109
2025-09-22Rory Sutherland Talks Marketing With London’s Most Famous Landlord - Oisin RogersHUNGRY.1333254,804
2025-09-25Rory Sutherland: Why Traditional Marketing is DeadRoger Wade63246,845
2025-10-20Why Electric Cars Need Behavioural Science, Not Bigger Batteries! With Rory SutherlandEverything Electric TECH522190,627
2025-10-21Brand New: The Best Rory Sutherland Interview You'll Ever Watch (4K)We Have a Meeting Podcast9936107,902
2025-10-30Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make SenseThe Welcome Conference4431887,473
2025-11-12Rory Sutherland, Elfried Samba and Ben Francis on building a billion dollar brandThe Bottleneck Podcast81157,940
2025-11-25The Hidden Risks of Staying in the Wrong Job | Rory SutherlandSt. James's Place Financial Adviser Academy5526235,159
2025-12-09Rory Sutherland and Tom Ridges on Behavioural Science at MAD Masters LiveHerdify6015728
2025-12-09Marketing Expert: The Playbook Behind Every Great Campaign | Rory SutherlandThe Knowledge Project Podcast12038197,095
2025-12-31'Cut the Education Budget... Give Everyone YouTube Premium' | Russell Howard's Five Brilliant ThingsRussell Howard6423163,612
2026-01-08'An appalling way to store money': Rory Sutherland on pensions and propertyLBC4013805,394
2026-01-27Rory Sutherland: Why Cost Reduction Isn't A StrategyBusiness Leader5934502,839
2026-02-01The Psychology of Luxury Brands, Status & Identity (Explained) | Rory SutherlandFirst Things THRST With Mike Thurston772472,133
2026-03-11Rory Sutherland Live Talk | Key Customer Insights for 2026 | LondonChattermill744117,956
2026-03-17The 1776 Lecture: Rory Sutherland on The American Revolution, Adam Smith and Self-CheckoutsAdam Smith Institute712240,856
2026-03-19Rory Sutherland: Why Marketing Is the Weather, Not the SpreadsheetBehind the Balance Sheet1034142,171
2026-03-20Rory Sutherland's 2026 Predictions @ The Drum LabsThe Drum2019583,869
2026-03-27Matt Pohlson with Rory Sutherland and Elfried Samba on flatlining, £400M growth and £120M donatedThe Bottleneck Podcast5481,123
2026-05-20Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)Uncensored CMO622798,417
2026-05-21Rewriting the Rules of Leadership with Rory SutherlandCourageous Leaders with Joanna Howes563182,146
2026-06-03Marketing Isn't a Department | Rory Sutherland | Re:commerce 2026Re:signal562713,378
2026-06-04Rory Sutherland & Dan Bennett on Behavioural Science, Loyalty & How People Really DecideMando532175
2026-06-10Rory Sutherland’s Restaurant Would Break Every Rule (And Be Fully Booked)HUNGRY.573053,038
2026-06-19#30 Rory Sutherland. Vice Chairman of Ogilvy, Author of Alchemy. Deep Dive.Baltic Brand49329,947
2026-07-02The Average Trap: Why Rory Sutherland Thinks You're WrongActionCOACH Business Coaching UK3823189,537
2026-07-03Rory Sutherland: Good marketers watch what people do | SaaSy AFAaron Gibson - Founder & CEO of Hurree49377,036
2026-07-17Rory Sutherland's 2026 Marketing Masterclass | MAD//Fest LondonMADMasters By Rory Sutherland6632117,249
2026-07-20Rory Sutherland, Ogilvy, on the Psychology of a Good DealRetail is Detail Podcast85409,755
2026-07-21Rory Sutherland On 'Herd Mentality' Being The Most Overlooked Tool in BusinessMADMasters By Rory Sutherland2656,623
2026-07-27Rory Sutherland: completely legal marketing hacks that always workMy First Million7549222,529
2026-07-31Rory Sutherland: 'It’s very easy to win an election, here’s how' | The EditionThe Spectator49724,861
2026-08-02Sir Richard Harpin with Rory Sutherland and Elfried Samba on how he built a £4.1bn businessThe Bottleneck Podcast79106,637
2026-08-15Rory Sutherland: modern life has become a collective insanityThe Spectator17992,356
2026-08-18Developing a Marketing Mindset with Rita McGrath and Rory SutherlandRita McGrath64364,997
2026-09-24Nudgestock 2026 - When Louis Theroux meets Rory SutherlandNudgestock374402,560
2026-09-24Nudgestock 2026 - Rory Sutherland sorts out your Trust IssuesNudgestock331388,903
2026-09-29Rory Sutherland & GlassView's J. Brooks: Why Reach Isn’t Enough | Nudgestock 2026GlassView155648
2026-10-03Rory Sutherland, Elfried Samba and Les Binet discuss physics, emotion, and the metrics trapThe Bottleneck Podcast146375,274

Every idea links to the talk it came from, at the moment he says it. The concordance has every telling in full, and the generator comes as an embeddable card. Built by .